Film and Pen

Connected Tv

5 articles

Split screen comparing a bright, modern Connected TV ad interface with a dim, static-filled traditional television, symbolizing the shift in advertising.
Media Industry

CTV Ads Surge in 2026 Amid Linear TV Ad Decline

Connected TV advertising spend is projected to hit $37.

Amelia Frost·July 5, 2026
Media and retail leaders finalize a major deal, symbolizing the convergence of traditional media and digital advertising platforms in the CTV era.
Advertising

Retail Media's CTV Pivot: Fox's $22B Roku Acquisition

Fox acquired Roku for $22 billion, a move that fundamentally reshapes how media companies and retailers battle for advertising control.

Leo Hartmann·June 30, 2026
Split screen comparing traditional GRP measurement with modern CTV attention metrics, highlighting the shift in advertising effectiveness.
Advertising

What Are Attention Metrics & Why They're Challenging GRP in CTV?

Engagement per impression for interactive Connected TV (CTV) ads nearly doubled in just one year, climbing from 1% in Q2 2024 to 1.

Leo Hartmann·June 16, 2026
A shadowy figure manipulates holographic data streams in a futuristic cityscape, symbolizing the hidden threat of ad fraud within connected TV advertising.
Advertising

What is Connected TV Advertising and Why Does Ad Fraud Threaten It?

In 2022, Connected TV (CTV) ad fraud outpaced viewership growth, revealing a critical vulnerability within a market predicted to exceed $40 billion by 2027.

Leo Hartmann·May 20, 2026
Futuristic cityscape with digital billboards and a TV screen showing a graph of soaring CTV ad spend, representing the dominance of programmatic buying.
Advertising

CTV Ad Spend Soars as Programmatic Buying Dominates

By 2030, 75% of Disney's non-linear TV ad business will be automated, reports StreamTV Insider .

Leo Hartmann·April 16, 2026