Film and Pen

Ctv Advertising

2 articles

A shadowy figure manipulates holographic data streams in a futuristic cityscape, symbolizing the hidden threat of ad fraud within connected TV advertising.
Advertising

What is Connected TV Advertising and Why Does Ad Fraud Threaten It?

In 2022, Connected TV (CTV) ad fraud outpaced viewership growth, revealing a critical vulnerability within a market predicted to exceed $40 billion by 2027.

Leo Hartmann·May 20, 2026
A futuristic digital dashboard visualizing programmatic advertising data and audience engagement metrics for the entertainment industry.
Advertising

What is Programmatic Advertising? An Entertainment Industry Guide

In 2023, a major streaming service boosted ad-supported subscriber conversions by 30%.

Leo Hartmann·May 18, 2026