Ctv Advertising
9 articles
CTV Ads Surge in 2026 Amid Linear TV Ad Decline
Connected TV advertising spend is projected to hit $37.
Fox Acquires Roku, Reshaping CTV Advertising Landscape
Fox Corp. is taking on $8 billion in new debt to fund its $22 billion acquisition of Roku, fundamentally reshaping the streaming and connected TV advertising market. This financial commitment marks a
What Are Attention Metrics & Why They're Challenging GRP in CTV?
Engagement per impression for interactive Connected TV (CTV) ads nearly doubled in just one year, climbing from 1% in Q2 2024 to 1.
What is Connected TV Advertising and Why Does Ad Fraud Threaten It?
In 2022, Connected TV (CTV) ad fraud outpaced viewership growth, revealing a critical vulnerability within a market predicted to exceed $40 billion by 2027.
What is Programmatic Advertising? An Entertainment Industry Guide
In 2023, a major streaming service boosted ad-supported subscriber conversions by 30%.
Performance marketing's measurement problem to incur major costs by 2026.
70% of advertisers plan to increase their CTV/OTT spending by an average of 17% in 2026.
Marketing Technologies for Streaming Audience Engagement
Engagement among Connected TV (CTV) ad viewers has reached an impressive 71%, a strong initial connection for streaming services, as reported by Pubnub .
AI, CTV & DOOH Strategies for Local Marketing
A small coffee shop chain boosted weekend sales by 15%.
CTV Ad Spend Soars as Programmatic Buying Dominates
By 2030, 75% of Disney's non-linear TV ad business will be automated, reports StreamTV Insider .