Marketing
30 articles
AI Advertising's Ethics Questioned. Consumers Push Back.
Svedka claims its Super Bowl ad was 'primarily' AI-generated.
How Book Launch Strategies Maximize Author Success
At her first book launch, Sandy Osborne sold over 100 copies and drew a crowd of over 180 people.
AI's Grip on Marketing: Cannes Lions 2026 Sees New Tools Emerge
Meta's analysis of over one million ad campaigns found that, on average, every dollar spent on Meta generated $4.
How to Shop for Pitch Deck Layout Ideas Without Regret — And Where the Moon Unit Fits
Finding the right partner for director treatments and pitch decks is a critical decision for agencies and production companies. The layout and narrative of a pitch can determine whether a multi-million dollar project get…
UTA's Creator Lounge Debuts at Cannes Lions 2026 Amid Commercial Shift
United Talent Agency (UTA) is bringing over 120 creators and brand clients to Cannes Lions 2026.
What is Agentic AI in Advertising and Why Does it Matter?
One agentic AI system autonomously redesigned an entire ad campaign's creative and targeting strategy within hours, outperforming human teams, according to Marketing AI Review (2024) .
Disability Inclusion in Advertising: Current State and Importance
In February 2021, only 1% of nearly 450,000 primetime ads on broadcast and cable TV included representation of disability-related themes, visuals, or topics, despite one in four US adults living with
AI advertising will soon exploit your impulses, eroding autonomy.
AI systems can exploit psychological tricks and user behavior data to personalize cues and present them at opportune moments, potentially leading to impulsive buying, according to Frontiers .
AI Video Generation Technology Revolutionizes Content Creation
In March 2026, creator Barszczewski earned over $37,000 by publishing 296 AI-generated videos.
AI in-house ad production slashes costs, but can it capture hearts?
AI video generation can cost as little as $0.
Global Ad Spend Forecast 2026: AI's Role in Trillion-Dollar Growth
Global advertising spend is projected to exceed $1 trillion for the first time in 2026.
What is Connected TV Advertising and Why Does Ad Fraud Threaten It?
In 2022, Connected TV (CTV) ad fraud outpaced viewership growth, revealing a critical vulnerability within a market predicted to exceed $40 billion by 2027.
Top 5 Advertising Strategies to Reduce Streaming Subscriber Churn
Despite an estimated $25 billion spent on new content and marketing last year, the average streaming service saw 5.
What is contextual advertising's privacy-first future?
The global contextual advertising market, valued at USD 301 billion in 2024, is projected to reach an astonishing USD 1.
Top 4 AI Image Generators for Brands: Plans From $8/Month
Entertainment brands can save approximately 20% on AI image generation costs by opting for Midjourney's annual subscription plans.
The Event Group's Insider Guide to Corporate Event Management in Calgary
Discover why hiring a full-service event company like The Event Group is crucial for successful corporate event management in Calgary, offering strategic advantages over in-house planning. Learn how professional event planners handle logistics, risk, and budget, allowing your team to focus on core business goals.
LinkedIn's New Agency Certification Program for Advertisers
Harmelin Media, an early adopter of LinkedIn's new Agency Certification program, has already seen 80% of its team complete multiple advanced certifications.
What is Narrative Structure in Storytelling Frameworks?
Ads employing relatable narratives are twice as effective at changing consumer behavior than those focusing solely on product features, according to AdventurePPC .
Goafest 2026 to expand advertising plays and festival engagement
Agencies will compete for the 'Sportiest Agency' title in events like Pickleball and VR Cricket at Goafest 2026, marking a significant expansion of the festival's traditional focus.
7 Innovative Advertising Strategies Beyond Social Media
Despite billions poured into social media advertisements, a recent campaign utilizing interactive billboards achieved a 30% higher recall rate than the brand's top-performing Instagram ad.
Coty partners with Pencil, AI system behind 10M ads
Facing a 9% sales decline, beauty giant Coty is betting on a dedicated, embedded AI team from Pencil, fully integrated by July 1, to deliver an 'exponential turnaround', according to Coty .
Top 11 Social Media Trends for Content Creators in May 2026
In January 2026, Threads quietly surpassed X with 141.
Agentic AI Surges in Ad Optimization, Challenging Traditional Roles
In just one year, Google's AI Max, its fastest-growing AI search product, has onboarded hundreds of thousands of advertisers, while rival ChatGPT's ad platform counts a mere 600, according to AdExchan
X Rebuilds Ad Platform: Exploring OpenAI's AI Role
X's new AI-powered ad platform promises to generate personalized campaigns in real-time, a capability that could slash creative costs for small businesses by 30% according to early projections.
AI's creative surge risks sacrificing human soul in advertising.
By February 2026, OpenAI's ChatGPT will roll out ads, fundamentally altering the AI trust contract.
What is Agentic Advertising and How Does it Optimize Ad Spend?
At some advertising agencies, AI agents now log into buying platforms, configure campaigns, and monitor performance with minimal human oversight, according to 4A's .
Hershey Pilots AI Advertising Strategies for 2026
At the heart of Times Square, Hershey's colossal digital billboard, the largest of its kind, now amplifies its reach through social media campaigns.
What Is Ethical AI in Advertising Creative Generation?
By 2024, every one of 600 surveyed marketing professionals reported using artificial intelligence (AI) in their activities.
NY AI Disclosure Law for Ads: Disclosures Fail to Prevent Deception
Despite new laws mandating disclosure for AI-generated content, a survey of 1,601 participants found that labels indicating content was AI-generated did not significantly affect their attitude change
Adobe's AI agents streamline marketing for content teams
Adobe's marketing team now completes a full creative brief in just seven minutes, a task that previously consumed three weeks, thanks to new AI assistance.