Marketing
11 articles
Top 5 Advertising Strategies to Reduce Streaming Subscriber Churn
Despite an estimated $25 billion spent on new content and marketing last year, the average streaming service saw 5.
What is contextual advertising's privacy-first future?
The global contextual advertising market, valued at USD 301 billion in 2024, is projected to reach an astonishing USD 1.
Top 4 AI Image Generators for Brands: Plans From $8/Month
Entertainment brands can save approximately 20% on AI image generation costs by opting for Midjourney's annual subscription plans.
The Event Group's Insider Guide to Corporate Event Management in Calgary
Discover why hiring a full-service event company like The Event Group is crucial for successful corporate event management in Calgary, offering strategic advantages over in-house planning. Learn how professional event planners handle logistics, risk, and budget, allowing your team to focus on core business goals.
LinkedIn's New Agency Certification Program for Advertisers
Harmelin Media, an early adopter of LinkedIn's new Agency Certification program, has already seen 80% of its team complete multiple advanced certifications.
What is Narrative Structure in Storytelling Frameworks?
Ads employing relatable narratives are twice as effective at changing consumer behavior than those focusing solely on product features, according to AdventurePPC .
Goafest 2026 to expand advertising plays and festival engagement
Agencies will compete for the 'Sportiest Agency' title in events like Pickleball and VR Cricket at Goafest 2026, marking a significant expansion of the festival's traditional focus.
7 Innovative Advertising Strategies Beyond Social Media
Despite billions poured into social media advertisements, a recent campaign utilizing interactive billboards achieved a 30% higher recall rate than the brand's top-performing Instagram ad.
Coty partners with Pencil, AI system behind 10M ads
Facing a 9% sales decline, beauty giant Coty is betting on a dedicated, embedded AI team from Pencil, fully integrated by July 1, to deliver an 'exponential turnaround', according to Coty .
Top 11 Social Media Trends for Content Creators in May 2026
In January 2026, Threads quietly surpassed X with 141.
Agentic AI Surges in Ad Optimization, Challenging Traditional Roles
In just one year, Google's AI Max, its fastest-growing AI search product, has onboarded hundreds of thousands of advertisers, while rival ChatGPT's ad platform counts a mere 600, according to AdExchan