Film and Pen
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Advertising

Analysis of the latest advertising campaigns and trends in the media and entertainment sectors.

Abstract representation of Nielsen and DoubleVerify data streams merging, symbolizing the integration of ad measurement across traditional and digital platforms.
Advertising

Nielsen buys DoubleVerify for $2.15 billion to bridge ad measurement

Nielsen will spend $2.

Leo Hartmann· Aug 9· 4 min read
Conflicting announcements and banners for the AAF Hall of Achievement create confusion, with Ashley Graham highlighted as a recipient of the Cultural Force Award.

AAF Hall of Achievement Inductees: Conflicting Reports Emerge

Leo Hartmann · Aug 7
A user's perspective of a ChatGPT interface showcasing personalized AI-driven product recommendations and advertising for a Valentine's Day shopping experience.

OpenAI Expands ChatGPT Ads Pilot Program with AI Agents

Leo Hartmann · Aug 6
Advertising professionals competing in pickleball and VR cricket at Goafest 2026, highlighting the festival's expanded sports and engagement activities.

Goafest 2026 to expand advertising plays and festival engagement

Leo Hartmann · May 5
Omnicom Advertising Asia's new regional leadership team, including Chief Growth & Marketing Officer Ellie Brocklehurst, strategizing for the Asian market.

Omnicom Advertising Asia appoints Ellie Brocklehurst as Chief Growth & Marketing Officer

Leo Hartmann · Apr 20
Abstract representation of AI and data streams, symbolizing OpenAI's ChatGPT advertising pilot and its significant revenue generation.

OpenAI tests ChatGPT ads in the U.S. to grow revenue

Within just six weeks of launching its ad pilot, OpenAI's ChatGPT advertising business in the United States has already crossed an annualized revenue mark of $100 million, according to Reuters .

Leo Hartmann· Apr 10· 5 min
A futuristic retail media control center with data screens and marketing professionals, symbolizing Macy's strategic integration of digital and in-store advertising.

Macy's Pushes to Make Retail Media Central to Marketer Playbooks

Macy's is strategically repositioning its retail media network to be a core part of marketers' playbooks, moving beyond transactional ads to offer comprehensive, data-driven marketing solutions. This initiative aims to integrate campaigns across digital, in-store, social, and influencer channels.

Leo Hartmann· Apr 6· 5 min