Film and Pen
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Advertising

Analysis of the latest advertising campaigns and trends in the media and entertainment sectors.

Advertising professionals competing in pickleball and VR cricket at Goafest 2026, highlighting the festival's expanded sports and engagement activities.
Advertising

Goafest 2026 to expand advertising plays and festival engagement

Agencies will compete for the 'Sportiest Agency' title in events like Pickleball and VR Cricket at Goafest 2026, marking a significant expansion of the festival's traditional focus.

Leo Hartmann· May 5· 5 min read
Omnicom Advertising Asia's new regional leadership team, including Chief Growth & Marketing Officer Ellie Brocklehurst, strategizing for the Asian market.

Omnicom Advertising Asia appoints Ellie Brocklehurst as Chief Growth & Marketing Officer

Leo Hartmann · Apr 20
Abstract representation of AI and data streams, symbolizing OpenAI's ChatGPT advertising pilot and its significant revenue generation.

OpenAI tests ChatGPT ads in the U.S. to grow revenue

Leo Hartmann · Apr 10
A futuristic retail media control center with data screens and marketing professionals, symbolizing Macy's strategic integration of digital and in-store advertising.

Macy's Pushes to Make Retail Media Central to Marketer Playbooks

Leo Hartmann · Apr 6
A futuristic cityscape with digital ad screens, symbolizing OpenAI's ChatGPT ad platform rapidly generating over $100 million in revenue.

OpenAI ChatGPT Ads Trial Revenue Surpasses $100 Million

Leo Hartmann · Mar 30
Futuristic cityscape with glowing ChatGPT logo, dynamic digital ads, and data streams, symbolizing AI advertising success and rapid revenue growth.

OpenAI ChatGPT Ads Trial Surpasses $100 Million Revenue

The pilot program's rapid financial success represents a critical validation for advertising on generative AI platforms, positioning ChatGPT as a commercially viable media platform.

Leo Hartmann· Mar 30· 5 min
A digital advertisement displayed on a screen, with an overlay of AI code, symbolizing Google's new AI ad labeling system and its reliance on advertiser disclosure.

Google's AI Ad Labels Rely on Advertiser Self-Disclosure

On July 9, 2026, Google launched a 'How this ad was made' panel in My Ad Center, but these labels only appear if advertisers admit to using AI.

Leo Hartmann· Jul 12· 3 min