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Analysis of the latest advertising campaigns and trends in the media and entertainment sectors.

Editorial illustration for Amazon's Shopping Agent Now Takes Orders by Text, Putting Sponsored Products in the Replies
Advertising

Amazon's Shopping Agent Now Takes Orders by Text, Putting Sponsored Products in the Replies

Amazon's AI shopping agent now accepts orders via text message, integrating Sponsored Product ads directly into these personal conversations. This new ad frontier places paid placements within the discovery stage of shopper decision-making, currently offered free to advertisers in an invite-only U.S. rollout.

Leo Hartmann· Nov 7· 4 min read
A futuristic visual representation of Amazon Ads and ChatGPT merging, showcasing digital advertisements within an AI interface, signifying a new era in advertising technology.

Amazon Ads Partners with OpenAI to Integrate Ads into ChatGPT

Leo Hartmann · Sep 11
An abstract representation of AI-driven visual search on Pinterest, showcasing glowing neural networks connecting product images and symbolizing enhanced performance marketing capabilities.

Pinterest Rolls Out Visual Search Ads to Boost Performance Marketing

Leo Hartmann · Sep 18
Abstract visualization of ChatGPT's conversational AI powering a dynamic flow of digital advertising content, representing a new era in marketing.

OpenAI's ChatGPT Ads Spur New Conversational Advertising Strategies

Leo Hartmann · Sep 17
Futuristic digital interface within ChatGPT showcasing OpenAI's new AI-native ad format with glowing code and data visualizations.

OpenAI Unveils New ChatGPT Ad Format for Select Clients

Leo Hartmann · Sep 15
Advertising professionals competing in pickleball and VR cricket at Goafest 2026, highlighting the festival's expanded sports and engagement activities.

Goafest 2026 to expand advertising plays and festival engagement

Agencies will compete for the 'Sportiest Agency' title in events like Pickleball and VR Cricket at Goafest 2026, marking a significant expansion of the festival's traditional focus.

Leo Hartmann· May 5· 5 min
Omnicom Advertising Asia's new regional leadership team, including Chief Growth & Marketing Officer Ellie Brocklehurst, strategizing for the Asian market.

Omnicom Advertising Asia appoints Ellie Brocklehurst as Chief Growth & Marketing Officer

To navigate Asia's fragmented and diverse advertising market, Omnicom Advertising Asia has established a new regional leadership team for 2026, aiming to unify its approach.

Leo Hartmann· Apr 20· 5 min