Film and Pen

Tiktok

2 articles

A visual representation of advertising budgets shifting from traditional TV to short-form video platforms like TikTok and YouTube Shorts.
Advertising

Short-Form Video's Rise Reshapes TV Ad Budgets

In 2023, a major CPG brand shifted 30% of its Q4 TV ad budget to TikTok and YouTube Shorts, a move unthinkable just three years prior, according to AdAge .

Leo Hartmann·May 14, 2026
A futuristic cityscape with holographic TikTok interfaces, representing global audience engagement and the platform's dynamic digital influence.
Creators

How to Use TikTok for Audience Engagement in 2026

TikTok now boasts around 1.

Tara Collins·May 7, 2026