Film and Pen

Ctv

5 articles

Futuristic control room visualizing CTV viewership data and attribution models, highlighting the complexity of marketing measurement.
Advertising

New CTV Measurement Tools & Attribution Models

Nearly 47% of US brand and agency marketers prioritize attribution and measurement for 2025, according to Adtelligent.

Leo Hartmann·September 10, 2026
A modern living room showcasing a personalized ad on a Connected TV screen, illustrating dynamic ad insertion and targeted advertising.
Advertising

How Does Effective Ad Placement on CTV Work?

Unlike traditional TV where every household sees the same ad, Connected TV (CTV) allows for dynamic ad insertion, ensuring different viewers receive personalized ads based on their unique location and

Leo Hartmann·August 12, 2026
Media and retail leaders finalize a major deal, symbolizing the convergence of traditional media and digital advertising platforms in the CTV era.
Advertising

Retail Media's CTV Pivot: Fox's $22B Roku Acquisition

Fox acquired Roku for $22 billion, a move that fundamentally reshapes how media companies and retailers battle for advertising control.

Leo Hartmann·June 30, 2026
A living room scene with a TV screen showcasing the Instagram logo, symbolizing its expansion into the connected TV streaming market.
Content Creation

Instagram's Long-Form Content Aims to Reshape CTV Video Strategy

In December, Instagram launched an updated CTV app.

Tara Collins·May 13, 2026
Futuristic smart TV interface showcasing new streaming channel options, highlighting innovative business models beyond traditional subscriptions.
Media Industry

Top 8 Innovative Streaming Business Models Beyond Subscriptions in 2026

On new Freely-enabled devices, smart TV operating systems like VIDAA will soon control up to 11 dedicated channel slots, fundamentally reshaping how viewers discover and consume ad-supported content.

Leo Hartmann·April 26, 2026