Ctv

3 articles

Media and retail leaders finalize a major deal, symbolizing the convergence of traditional media and digital advertising platforms in the CTV era.

Retail Media's CTV Pivot: Fox's $22B Roku Acquisition

Fox acquired Roku for $22 billion, a move that fundamentally reshapes how media companies and retailers battle for advertising control.

Leo Hartmann·June 30, 2026

Content Creation

Instagram's Long-Form Content Aims to Reshape CTV Video Strategy

In December, Instagram launched an updated CTV app.

Tara Collins·May 13, 2026

Futuristic smart TV interface showcasing new streaming channel options, highlighting innovative business models beyond traditional subscriptions.

Media Industry

Top 8 Innovative Streaming Business Models Beyond Subscriptions in 2026

On new Freely-enabled devices, smart TV operating systems like VIDAA will soon control up to 11 dedicated channel slots, fundamentally reshaping how viewers discover and consume ad-supported content.

Leo Hartmann·April 26, 2026