Film and Pen

Advertising Trends

2 articles

Futuristic cityscape with holographic entertainment ads and diverse crowds engaging with digital screens, representing modern marketing strategies.
Advertising

Marketing Strategies for Entertainment Brands in 2026

Before any promotional materials were even released, the 'Michael' movie's Instagram account had already amassed 20,000 followers, signaling a new era of fan-first digital marketing.

Leo Hartmann·May 27, 2026
A visual representation of advertising budgets shifting from traditional TV to short-form video platforms like TikTok and YouTube Shorts.
Advertising

Short-Form Video's Rise Reshapes TV Ad Budgets

In 2023, a major CPG brand shifted 30% of its Q4 TV ad budget to TikTok and YouTube Shorts, a move unthinkable just three years prior, according to AdAge .

Leo Hartmann·May 14, 2026