Advertising Trends
8 articles
CTV Ads Surge in 2026 Amid Linear TV Ad Decline
Connected TV advertising spend is projected to hit $37.
Social Media Fatigue Fuels Unexpected Outdoor Advertising Boom
In a surprising reversal, consumers are now 38% more likely to recall an outdoor advertisement than a social media ad, a stark contrast to a decade ago when digital reigned, according to the Global Ad
Marketing Strategies for Entertainment Brands in 2026
Before any promotional materials were even released, the 'Michael' movie's Instagram account had already amassed 20,000 followers, signaling a new era of fan-first digital marketing.
Short-Form Video's Rise Reshapes TV Ad Budgets
In 2023, a major CPG brand shifted 30% of its Q4 TV ad budget to TikTok and YouTube Shorts, a move unthinkable just three years prior, according to AdAge .
Creator marketing spend hit $37B in 2025, continues surge
In 2025, creator advertising spend alone reached a staggering $37 billion, a figure that underscores its explosive growth and pivotal role in the digital economy.
Creator marketing to hit $37B in US ad spend by 2025
Individual creator videos on TikTok can generate over $200,000 in sales for a brand.
Social media ad revenue jumps 32.6% to $117.7B in 2025
By 2026, Meta is forecast to generate $243.
Emerging Native Advertising Trends for Audience Engagement
Over 80% of users ignore banner ads or employ ad-blocking tools, while native ads generate up to 8.