Advertising
13 articles
Top 5 Advertising Strategies to Reduce Streaming Subscriber Churn
Despite an estimated $25 billion spent on new content and marketing last year, the average streaming service saw 5.
India Tackles AI Advertising Ethics Amid Transparency Challenges
High-risk AI-generated advertisements, including fabricated endorsements or deepfakes, will be deemed non-compliant even if labelled under new draft guidelines from India's advertising watchdog.
Streaming Services Adapt Hybrid Models for 2026, Combat Fatigue
More than 70% of all new streaming subscriptions in the U.
Streaming Bundles and Ads Reshape Service Choices Beyond Premium Prices
Netflix's ad-free Standard plan recently increased from $17.
What are the new streaming service revenue models beyond subscriptions in 2026?
In 2023, US music streaming alone generated $14.
ChatGPT Ad Costs Plummet, Opening Door for Lawyer Ads
The pilot cost for advertising on ChatGPT has plummeted from an initial $60 CPM to as low as $15, making AI-powered ad placements dramatically more accessible than first announced.
What is Brand Storytelling and Why Does it Drive Loyalty?
Only 5% of people recall a statistic from a pitch, but a staggering 63% remember the story.
LinkedIn's New Agency Certification Program for Advertisers
Harmelin Media, an early adopter of LinkedIn's new Agency Certification program, has already seen 80% of its team complete multiple advanced certifications.
OpenAI Launches Self-Serve Ads Manager for ChatGPT
On Tuesday, OpenAI publicly launched a self-serve Ads Manager for ChatGPT, complete with cost-per-click (CPC) bidding and a Conversions API, just weeks after quietly updating its privacy policy to dis
Goafest 2026 to expand advertising plays and festival engagement
Agencies will compete for the 'Sportiest Agency' title in events like Pickleball and VR Cricket at Goafest 2026, marking a significant expansion of the festival's traditional focus.
7 Innovative Advertising Strategies Beyond Social Media
Despite billions poured into social media advertisements, a recent campaign utilizing interactive billboards achieved a 30% higher recall rate than the brand's top-performing Instagram ad.
What is Commerce Media and How Does It Impact Advertising?
Global commerce media advertising spend is projected to hit $158 billion this year, already capturing over 20% of total digital ad spend, fundamentally reshaping how brands reach consumers.
Agentic AI Surges in Ad Optimization, Challenging Traditional Roles
In just one year, Google's AI Max, its fastest-growing AI search product, has onboarded hundreds of thousands of advertisers, while rival ChatGPT's ad platform counts a mere 600, according to AdExchan