Advertising
30 articles
AI Brand Safety: Protecting Your Brand in 2026
Hyundai pulled its ads from X after they appeared next to antisemitic content.
How Does Effective Ad Placement on CTV Work?
Unlike traditional TV where every household sees the same ad, Connected TV (CTV) allows for dynamic ad insertion, ensuring different viewers receive personalized ads based on their unique location and
OpenAI Rolls Out ChatGPT Ad Platform for Marketers
Within just six weeks of its launch, OpenAI's ChatGPT Ads Manager reportedly hit a staggering $100 million annual run rate, marking a powerful new frontier for digital advertising.
AAF Hall of Achievement Inducts Corporate Giant, New Awards
The American Advertising Federation's 2026 Hall of Achievement class signals a fundamental shift in how industry accomplishment is recognized.
What Is Agentic AI and How Does It Revolutionize Marketing?
By 2030, IDC forecasts that 45% of organizations will orchestrate AI agents at scale, embedding them across business functions, fundamentally reshaping how businesses interact with customers, accordin
Agentic AI Redefines Ad Management Amidst Marketing Leadership Focus
Even before agentic AI's full rollout, Google Ads pricing for direct-to-consumer brands in high-competition sectors already ranges from under $1 to over $50 per click.
AAF Hall of Achievement Inductees: Conflicting Reports Emerge
Model, host, and spokesperson Ashley Graham will receive the Cultural Force Award, marking a significant shift in who the advertising industry celebrates as a leader.
Subscription vs. Ad-Supported: Which Model Will Dominate?
Ad-supported streaming tiers saw a staggering 460% revenue jump globally between 2020 and 2025.
World Cup Fuels Record Ad Revenue Despite Shifting Digital Landscape
During the 2022 World Cup, a 30-second advertising slot on Fox commanded up to $750,000 during key US matches.
What is Agentic AI and How Is It Transforming Advertising?
By 2030, IDC forecasts 45% of organizations will orchestrate AI agents at scale, embedding these autonomous systems across core business functions.
Colorado requires state agencies to prioritize local news outlets
Starting January 1, 2023, Colorado small businesses can receive a 50% income tax credit, up to $2,500 annually, for advertising with local news outlets, according to Leg Colorado .
What is a Creative Director's Job: Skills and Career Path?
A Creative Director can command a salary of up to $162,500, reflecting a role that extends far beyond just artistic oversight.
Generative AI is autonomously creating ad campaigns, but who's accountable?
Despite 99% of advertisers engaging with generative AI tools, only 14% report a significant business impact.
Micro-influencer marketing rates climb sharply by 2026
By 2026, 62% of brands plan to increase their influencer marketing budgets.
AI tools dilute ad creativity, authenticity, Sorrell warns
Martin Sorrell, a titan of the advertising world, issues a stark warning: the industry fixates on what artificial intelligence will create, yet largely ignores what it will destroy.
EA Launches Ad Business Amidst Shifting In-Game Advertising Trends
On June 15, Electronic Arts launched its new EA Advertising business, a platform designed to integrate brands directly into gameplay across its vast gaming portfolio.
Netflix Ad Tier Surges Past 250 Million Viewers
Netflix's ad-supported subscription tier now reaches over 250 million global monthly active viewers, a figure that has surged by 31% since November.
Black advertising's impact is huge, but brands still fear the dark.
Nike's "Crazy Dreams" campaign, featuring Colin Kaepernick, which generated approximately $6 billion in brand value and pushed the company's stock price to an all-time high, according to pmc , illustr
Google's AI Ad Labels Rely on Advertiser Self-Disclosure
On July 9, 2026, Google launched a 'How this ad was made' panel in My Ad Center, but these labels only appear if advertisers admit to using AI.
Occasion-Based Advertising Strategies for Brands in 2026: Beyond Sales
Adidas sold approximately $292 million in 2026 World Cup product before the tournament's kickoff.
AI Agents Take Center Stage at Cannes Lions 2026
At Cannes Lions 2026, major adtech players unveiled infrastructure allowing AI agents to independently write campaign briefs, build audience segments, and launch entire ad campaigns.
Jishnu Sen's Advertising Legacy Lives On After His Passing
In 2014, Jishnu Sen was recognized as one of the 20 most influential people in Indian advertising, a testament to his transformative seven-year tenure at Grey India.
Delhi Metro Adds Audio Ads on Four Lines for Non-Fare Revenue
Delhi Metro's Red Line will soon broadcast 721 seconds of in-train audio commercials, signaling a new era for daily commutes.
What are retail media networks and how do they work?
Some brands report a 154% return for every dollar invested in retail media campaigns, fundamentally reshaping 2026 advertising.
Nepal Regulates AI Deepfakes and Influencer Marketing in Advertising
One in three brands (33%) have unknowingly paid an AI-generated fake influencer, according to Sci-Tech Today .
Advertising Industry Consolidation Accelerates Amidst Drive for Scale
Walmart, after acquiring smart TV maker Vizio in 2024, last week bought the self-serve ad platform Vibe.
Retail Media's CTV Pivot: Fox's $22B Roku Acquisition
Fox acquired Roku for $22 billion, a move that fundamentally reshapes how media companies and retailers battle for advertising control.
AI Advertising's Ethics Questioned. Consumers Push Back.
Svedka claims its Super Bowl ad was 'primarily' AI-generated.
AI's Grip on Marketing: Cannes Lions 2026 Sees New Tools Emerge
Meta's analysis of over one million ad campaigns found that, on average, every dollar spent on Meta generated $4.
Amazon Alexa taps celebrities for new agentic AI ads
Imagine asking Alexa for a recipe and, mid-conversation, she seamlessly offers to order ingredients from Papa Johns, completing the transaction with a simple 'yes'.