E Commerce
11 articles
What are retail media networks and how do they work?
Some brands report a 154% return for every dollar invested in retail media campaigns, fundamentally reshaping 2026 advertising.
Southeast Asia's Digital Ad Market Sees Impressive Growth
In Vietnam, a single influencer campaign on TikTok generated more sales for a local fashion brand than its entire traditional TV budget for the quarter.
Nigeria's $1.1B Online Ad Market Booms Amidst Social Media
Over 120 million Nigerians now access the internet, making social media advertising the leading segment in the nation's $1.
insMind AI boosts business content creation with new video tools
A small e-commerce brand, previously unable to afford professional video, produced 20 product explanation videos in a single day using insMind AI's new platform, according to Beta User Case Study.
OpenAI pilots ChatGPT ads for global e-commerce retailers
Soon, e-commerce retailers in Japan, Mexico, Brazil, the UK, and South Korea will generate up to a million product ads directly from their catalogs in ChatGPT, bypassing traditional creative processes
What is Commerce Media and How Does It Impact Advertising?
Global commerce media advertising spend is projected to hit $158 billion this year, already capturing over 20% of total digital ad spend, fundamentally reshaping how brands reach consumers.
Digital Ad Revenue Surges 13.9% Amidst E-commerce Growth
In 2025, internet advertising revenue climbed to US$294.
What AI Tools Transforming Warehouse Data Into Ads Mean for Marketers
A major online retailer recently reported a 15% increase in ad return on investment, not by hiring more creatives, but by feeding its real-time warehouse inventory and shipping data directly into an A
Amazon Sellers Boycott Ads, Force Policy Deferral
A community of over 700 Amazon sellers, collectively generating $14 billion in revenue, successfully forced Amazon to defer a new advertising payment policy.
TikTok Shop launches AI tools to boost product sales
With TikTok's new 'AI Fashion Video Maker,' creators can now generate shoppable videos from simple product images, completely bypassing the need for models, photoshoots, or complex editing skills.
Macy's Pushes to Make Retail Media Central to Marketer Playbooks
Macy's is strategically repositioning its retail media network to be a core part of marketers' playbooks, moving beyond transactional ads to offer comprehensive, data-driven marketing solutions. This initiative aims to integrate campaigns across digital, in-store, social, and influencer channels.