Retail Media
5 articles
What are retail media networks and how do they work?
Some brands report a 154% return for every dollar invested in retail media campaigns, fundamentally reshaping 2026 advertising.
Advertising Industry Consolidation Accelerates Amidst Drive for Scale
Walmart, after acquiring smart TV maker Vizio in 2024, last week bought the self-serve ad platform Vibe.
Adobe GenStudio empowers retailers with AI advertising advancements
Before a single ad goes live, Adobe's new Simulate Skill generates synthetic audience responses, allowing marketers to evaluate creative asset performance with unprecedented foresight.
Retail Media's CTV Pivot: Fox's $22B Roku Acquisition
Fox acquired Roku for $22 billion, a move that fundamentally reshapes how media companies and retailers battle for advertising control.
Macy's Pushes to Make Retail Media Central to Marketer Playbooks
Macy's is strategically repositioning its retail media network to be a core part of marketers' playbooks, moving beyond transactional ads to offer comprehensive, data-driven marketing solutions. This initiative aims to integrate campaigns across digital, in-store, social, and influencer channels.