Film and Pen

Brand Safety

2 articles

Fractured digital advertising landscape with towering "trusted publishers" amidst a shadowy network of diverse media, symbolizing the trust crisis.
Advertising

Why Big Brands' Flight to 'Trusted Publishers' Won't Fix Digital Advertising's Trust Crisis

The trend of major brands directing ad spend to 'trusted publishers' is a logical response to brand safety fears, but it may create a less diverse and more fragile media ecosystem.

Leo Hartmann·April 5, 2026
A visual representation of Unilever's new digital advertising strategy, showing secure connections between the brand and trusted publishers, emphasizing brand safety and quality traffic.
Advertising

Unilever to Prioritize 'Trusted Publishers' in New Digital Advertising Strategy

Unilever is redirecting the majority of its digital advertising budget to a select network of "trusted publishers." This strategic shift aims to improve brand safety, combat ad fraud, and ensure higher quality online traffic.

Leo Hartmann·April 5, 2026