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Ad Fraud

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A visual representation of Unilever's new digital advertising strategy, showing secure connections between the brand and trusted publishers, emphasizing brand safety and quality traffic.
Advertising

Unilever to Prioritize 'Trusted Publishers' in New Digital Advertising Strategy

Unilever is redirecting the majority of its digital advertising budget to a select network of "trusted publishers." This strategic shift aims to improve brand safety, combat ad fraud, and ensure higher quality online traffic.

Leo Hartmann·April 5, 2026