Film and Pen

Ad Fraud

4 articles

A futuristic digital advertising dashboard illustrating programmatic pageview relevance with glowing connections between ads and engaged users, highlighting advanced metrics and strategic insights.
Advertising

What is Programmatic Pageview Relevance in Digital Advertising?

Only 9% of digital ads are viewed for more than one second, according to Lumen Research .

Leo Hartmann·May 30, 2026
A shadowy figure manipulates holographic data streams in a futuristic cityscape, symbolizing the hidden threat of ad fraud within connected TV advertising.
Advertising

What is Connected TV Advertising and Why Does Ad Fraud Threaten It?

In 2022, Connected TV (CTV) ad fraud outpaced viewership growth, revealing a critical vulnerability within a market predicted to exceed $40 billion by 2027.

Leo Hartmann·May 20, 2026
Fractured digital advertising landscape with towering "trusted publishers" amidst a shadowy network of diverse media, symbolizing the trust crisis.
Advertising

Why Big Brands' Flight to 'Trusted Publishers' Won't Fix Digital Advertising's Trust Crisis

The trend of major brands directing ad spend to 'trusted publishers' is a logical response to brand safety fears, but it may create a less diverse and more fragile media ecosystem.

Leo Hartmann·April 5, 2026
A visual representation of Unilever's new digital advertising strategy, showing secure connections between the brand and trusted publishers, emphasizing brand safety and quality traffic.
Advertising

Unilever to Prioritize 'Trusted Publishers' in New Digital Advertising Strategy

Unilever is redirecting the majority of its digital advertising budget to a select network of "trusted publishers." This strategic shift aims to improve brand safety, combat ad fraud, and ensure higher quality online traffic.

Leo Hartmann·April 5, 2026