Online Advertising
5 articles
What is programmatic advertising and why does it matter for campaigns?
Every single day, the global programmatic advertising ecosystem processes an astonishing 14.
Nigeria's $1.1B Online Ad Market Booms Amidst Social Media
Over 120 million Nigerians now access the internet, making social media advertising the leading segment in the nation's $1.
What Are the Digital Marketing Strategist Role and Responsibilities?
A single digital marketing strategist often holds the reins for an organization's entire online budget, overseeing millions in ad spend and the performance of an entire team.
What Is Brand Safety in Digital Advertising and Why It Matters
More than 70% of consumers would feel less favorable toward a brand whose ads appear near inappropriate content. This article explains what brand safety is, why it matters, and how to implement effective strategies.
Unilever to Prioritize 'Trusted Publishers' in New Digital Advertising Strategy
Unilever is redirecting the majority of its digital advertising budget to a select network of "trusted publishers." This strategic shift aims to improve brand safety, combat ad fraud, and ensure higher quality online traffic.