Film and Pen

Online Advertising

4 articles

A dynamic depiction of a Nigerian city street at night, with citizens engrossed in their smartphones, showcasing the dominance of digital and social media advertising.
Advertising

Nigeria's $1.1B Online Ad Market Booms Amidst Social Media

Over 120 million Nigerians now access the internet, making social media advertising the leading segment in the nation's $1.

Leo Hartmann·July 1, 2026
A digital marketing strategist orchestrating various digital channels and data streams, symbolizing control over online advertising and team performance.
Content Creation

What Are the Digital Marketing Strategist Role and Responsibilities?

A single digital marketing strategist often holds the reins for an organization's entire online budget, overseeing millions in ad spend and the performance of an entire team.

Tara Collins·April 12, 2026
A digital shield protecting a brand logo from a chaotic swirl of inappropriate online content, symbolizing brand safety in advertising.
Advertising

What Is Brand Safety in Digital Advertising and Why It Matters

More than 70% of consumers would feel less favorable toward a brand whose ads appear near inappropriate content. This article explains what brand safety is, why it matters, and how to implement effective strategies.

Leo Hartmann·April 9, 2026
A visual representation of Unilever's new digital advertising strategy, showing secure connections between the brand and trusted publishers, emphasizing brand safety and quality traffic.
Advertising

Unilever to Prioritize 'Trusted Publishers' in New Digital Advertising Strategy

Unilever is redirecting the majority of its digital advertising budget to a select network of "trusted publishers." This strategic shift aims to improve brand safety, combat ad fraud, and ensure higher quality online traffic.

Leo Hartmann·April 5, 2026