Advertising
Analysis of the latest advertising campaigns and trends in the media and entertainment sectors.
What are native advertising benefits and ethical considerations?
A study found that 71% of native ads on the home pages of the top 100 news websites failed to provide adequate disclosures, making it nearly impossible for readers to distinguish them from editorial c
Creator marketing to hit $37B in US ad spend by 2025
Individual creator videos on TikTok can generate over $200,000 in sales for a brand.
Digital Ad Revenue Surges 13.9% Amidst E-commerce Growth
In 2025, internet advertising revenue climbed to US$294.
Digital audio ad spend hits $8.4 billion, an undervalued opportunity
In 2025, podcast advertising revenue surged by 17.
CTV Ad Spend Soars as Programmatic Buying Dominates
By 2030, 75% of Disney's non-linear TV ad business will be automated, reports StreamTV Insider .
How to Disclose Influencer Marketing Connections Clearly and Ethically
Vague language like 'collab' or '#spon' is considered insufficient by the FTC, potentially leading to fines and legal action for influencers and brands.
What Is an Ad Tech Stack? A Guide to Its Key Components
The ad tech stack is the complex, high-speed system behind digital advertising, connecting advertisers and publishers. Understanding its components is crucial for navigating the modern media environment.
What Is Brand Safety in Digital Advertising and Why It Matters
More than 70% of consumers would feel less favorable toward a brand whose ads appear near inappropriate content. This article explains what brand safety is, why it matters, and how to implement effective strategies.
What Is Programmatic Advertising? How AI and Data Fuel Modern Ad Campaigns
Programmatic advertising, fueled by AI and data, is revolutionizing how digital ads are bought and sold. Discover how this automated system optimizes targeting, adapts to privacy shifts, and is evolving with agentic AI.
What Are Virtual Advertising Services and How Do They Impact Modern Media?
Virtual advertising services are transforming modern media by seamlessly integrating ads into content, enhancing viewer engagement and opening new revenue streams. Discover how AI, computer vision, and AR power this non-disruptive approach.
What Is Incrementality in Advertising and Why Does It Matter?
Incrementality in advertising measures the true, causal impact of marketing efforts, moving beyond correlation to prove an ad campaign's real value. It's essential for optimizing budgets and making data-driven decisions in today's complex media landscape.
What Is Marginal ROI in Advertising? A Guide for Marketers
Marginal ROI in advertising is key for marketers to optimize future investments, moving beyond historical averages to pinpoint where the next dollar spent will be most effective. This guide explores its importance, how it differs from average ROI, and methods for effective measurement.
How to Leverage Video Storytelling for Your Brand's Online Presence: A Complete Guide
Discover how to effectively leverage video storytelling to build a stronger online presence for your brand. This guide covers strategic approaches, common pitfalls, and key elements for creating compelling video content.
What Is Brand Storytelling in Advertising? A Comprehensive Guide to Crafting Engaging Narratives
With consumers seeing over 10,000 brand messages daily, what is brand storytelling in advertising if not a vital tool for cutting through the noise?
What Is Programmatic Advertising? A Comprehensive Guide to its Mechanisms and Importance
Programmatic advertising is transforming how digital ad space is bought and sold, moving from manual negotiations to automated, data-driven transactions. This guide explores its core mechanisms and critical importance for the media and entertainment industry.
AI ads risk alienating Gen Z: 39% already feel negative.
Gen Z consumers in 2026 are significantly more likely to feel negative sentiment toward AI-generated advertisements than Millennials.
Oklahoma Considers New Rules for AI Ad Disclosure
A political action committee, Make Oklahoma Great Again PAC, has produced AI-generated advertisements, including one depicting a candidate alongside Hillary Clinton.
Top 3 Emerging Ad Formats and Platforms Marketers Need in 2026
Marketers who fail to embrace interactive, privacy-first ad formats by 2026 risk becoming invisible in a fragmented digital landscape where user attention is fiercely guarded.
Top 6 Emerging Ad Tech & Strategies to Watch
Samsung's AI-generated social ads reportedly lack consistent disclosures about their reliance on AI technology, leaving consumers unaware of their digital origins, according to Ad Age .
Top 4 AI Tools for Smarter Advertising Campaigns
AdStellar AI can autonomously plan, build, and launch complex Facebook and Instagram campaigns in under 60 seconds, deploying 7 specialized AI agents to manage the entire process, AdStellar reports.
What is Agentic AI in Advertising and Why Does it Matter?
One agentic AI system autonomously redesigned an entire ad campaign's creative and targeting strategy within hours, outperforming human teams, according to Marketing AI Review (2024) .
AI advertising will soon exploit your impulses, eroding autonomy.
AI systems can exploit psychological tricks and user behavior data to personalize cues and present them at opportune moments, potentially leading to impulsive buying, according to Frontiers .
AI's Rapid Media Automation Outpaces Ethical Oversight
In 2026, the Archival Producers Alliance (APA), a collective of over 300 documentary producers and researchers, published ethical guidelines for generative AI.
Performance marketing's measurement problem to incur major costs by 2026.
70% of advertisers plan to increase their CTV/OTT spending by an average of 17% in 2026.
NY AI Disclosure Law for Ads: Disclosures Fail to Prevent Deception
Despite new laws mandating disclosure for AI-generated content, a survey of 1,601 participants found that labels indicating content was AI-generated did not significantly affect their attitude change
OpenAI's New CPC Model For ChatGPT Ads Puts Pressure On Marketers
OpenAI's ChatGPT ads manager now allows advertisers to bid $3 to $5 per click, directly challenging established performance advertising giants like Google Search.
AI Ads Will Deceive Consumers by 2026. Brands Face Ethical Reckoning.
A major beverage brand's Super Bowl ad featuring AI-generated celebrity likenesses sparked a 15% increase in negative social media sentiment compared to their previous year's ad, according to Brand An
AI advertising innovation risks brand safety, eroding trust
An AI-generated sales cold email recently landed in inboxes with the chilling subject line 'Your family is going to die'.
How AI Revolutionizes Programmatic Advertising
The global AI in advertising market, valued at USD 8.
What Are Attention Metrics & Why They're Challenging GRP in CTV?
Engagement per impression for interactive Connected TV (CTV) ads nearly doubled in just one year, climbing from 1% in Q2 2024 to 1.