Digital Transformation
4 articles
What is Broadcast and AV Systems Convergence for Content Creation?
The creator landscape in 2026 will see competition driving expectations towards Hollywood production levels on YouTuber timescales, according to SMPTE .
Coty partners with Pencil, AI system behind 10M ads
Facing a 9% sales decline, beauty giant Coty is betting on a dedicated, embedded AI team from Pencil, fully integrated by July 1, to deliver an 'exponential turnaround', according to Coty .
Out-of-Home Ad Revenue Soars Past $9 Billion Amidst Digital Transformation
In 2025, U.S. Out-of-Home (OOH) advertising revenue reached $9.46 billion, driven significantly by a 10.5% growth in digital displays, proving that physical presence continues to capture consumer atte
The AI Shift: How Artificial Intelligence Is Reshaping the Media Industry
A decade ago, media production was a manual-intensive process. Today, an analysis of how AI is transforming media industry content creation and advertising reveals a fundamental shift toward automated, data-driven workflows.