Digital Transformation

2 articles

Futuristic AI interface interacting with a display of Coty beauty products, symbolizing intelligent marketing and innovation.

Coty partners with Pencil, AI system behind 10M ads

Facing a 9% sales decline, beauty giant Coty is betting on a dedicated, embedded AI team from Pencil, fully integrated by July 1, to deliver an 'exponential turnaround', according to Coty .

Tara Collins·May 5, 2026

A bustling futuristic city at night, illuminated by massive, dynamic digital billboards showcasing advertisements, symbolizing the growth of Out-of-Home advertising.

Advertising

Out-of-Home Ad Revenue Soars Past $9 Billion Amidst Digital Transformation

In 2025, U.S. Out-of-Home (OOH) advertising revenue reached $9.46 billion, driven significantly by a 10.5% growth in digital displays, proving that physical presence continues to capture consumer atte

Leo Hartmann·May 2, 2026