India
8 articles
Prasad Corp and Monsoon Colour Lab Launch India Film Production Ecosystem
In a surprising turn for India's digital-first film industry, a new partnership has already enabled three feature films and numerous shorts to be produced using a revived analogue workflow in just a f
India launches influencer marketing course for creators and execs
Ashish Durgapal, who organically built 'Pedaling Lucknow' into a thriving cycling community since 2020, is now part of the inaugural cohort for India's first formal influencer course at MICA.
Snapchat India's advertiser base grows tenfold, driven by Gen Z
In India, Snapchat's advertiser base has exploded tenfold in just two years, driven by a user base where over 90% are between 13 and 30 years old, according to Fortune India and BusinessLine .
India Tackles AI Advertising Ethics Amid Transparency Challenges
High-risk AI-generated advertisements, including fabricated endorsements or deepfakes, will be deemed non-compliant even if labelled under new draft guidelines from India's advertising watchdog.
ECI Appointment Challenged, Corporate Practices Examined
DMK MP P. Wilson accused the Election Commission of India (ECI) of acting 'beyond its constitutional mandate' in a recent appointment to the Directorate of Vigilance and Anti-Corruption (DVAC). He all
First Ray Films Unveils Six-Picture Slate for Cannes Film Market
India's First Ray Films is presenting a six-picture slate at the Cannes Film Market this May, with films scheduled for release as far out as 2028, signaling a bold long-term international play.
Bollywood Embraces AI to Rewrite Film Endings, Cut Costs
The re-release of a decade-old film with an AI-generated happy ending has ignited a debate across India's film industry. Studios see a path to lower costs and faster production, but artists and audiences are questioning the creative price.
Creator Leaves High-Paying Corporate Job For Content Creation
Sanya Batra made headlines by leaving her ₹50 lakh corporate job to pursue full-time content creation. Her story highlights the growing trend of professionals seeking autonomy and passion in the creator economy over traditional careers.