Consumer Behavior
14 articles
What are developing authentic personal brand online strategies in 2026?
57% of consumers say visible and authentic leadership directly influences their purchasing decisions, according to Wearetenet .
Occasion-Based Advertising Strategies for Brands in 2026: Beyond Sales
Adidas sold approximately $292 million in 2026 World Cup product before the tournament's kickoff.
What is Streaming Content Fatigue and Why Does It Cause Subscriber Loss?
Among video streaming subscribers, a staggering 66% report canceling at least one service in the past year, according to EY .
Hybrid Streaming Models Outpace SVOD Growth Amidst Consumer Value Search
By early 2026, the majority of entry-level streaming plans are projected to exceed $10/month, significantly altering consumer expectations for content access, according to spglobal .
Holiday Mathis' column drives real-world life choices
Last week, a major online retailer reported a 300% spike in sales of nursery furniture and home renovation guides.
Social Media Fatigue Fuels Unexpected Outdoor Advertising Boom
In a surprising reversal, consumers are now 38% more likely to recall an outdoor advertisement than a social media ad, a stark contrast to a decade ago when digital reigned, according to the Global Ad
Global Ad Market Surges Past $471 Billion, Driven by Digital Expansion
By 2028, three-quarters of all ad spend will be algorithm-driven, fundamentally reshaping how brands connect with consumers.
AI advertising will soon exploit your impulses, eroding autonomy.
AI systems can exploit psychological tricks and user behavior data to personalize cues and present them at opportune moments, potentially leading to impulsive buying, according to Frontiers .
What is Brand Storytelling and Why Does it Drive Loyalty?
Only 5% of people recall a statistic from a pitch, but a staggering 63% remember the story.
What is Narrative Structure in Storytelling Frameworks?
Ads employing relatable narratives are twice as effective at changing consumer behavior than those focusing solely on product features, according to AdventurePPC .
What is Commerce Media and How Does It Impact Advertising?
Global commerce media advertising spend is projected to hit $158 billion this year, already capturing over 20% of total digital ad spend, fundamentally reshaping how brands reach consumers.
Ad-Supported Streaming Outpaces Subscriptions, Drives Market Growth
In Q1 2026, Netflix reported an operating margin that climbed above thirty-two percent, a performance largely attributed to its ad-supported plan.
What Is the Evolution of Streaming Service Business Models in 2026?
Nearly half of US adults changed their streaming subscriptions in the past six months, a churn driven primarily by cost.
What Are Hybrid Streaming Models and Why Are They Rising?
Since 2023, over 70% of all new U.