Traditional Media
3 articles

Media Industry
AI Fuels Digital Ad Growth, Disrupting Traditional Media
Generative search is poised to become the fastest advertising channel in history to reach the £75 billion revenue milestone.
Amelia Frost·June 17, 2026

Creators
The Creator-Led Video Content Shift: What It Means for Traditional Media
The rise of creator-led video content has fundamentally rewired how audiences discover, trust, and consume media. This structural economic shift forces traditional media companies to rethink their entire playbook.
Tara Collins·March 31, 2026

Media Industry
The Creator-Led Video Shift: How Traditional Media Is Reshaping Its Digital Narrative
The global creator economy, valued at hundreds of billions of dollars, has introduced a new protagonist into the media landscape, forcing traditional companies to adapt or risk being written out of the story.
Amelia Frost·March 30, 2026