Traditional Media

3 articles

Futuristic cityscape with holographic AI-driven advertisements, symbolizing the rapid growth and disruption in the digital advertising industry.

AI Fuels Digital Ad Growth, Disrupting Traditional Media

Generative search is poised to become the fastest advertising channel in history to reach the £75 billion revenue milestone.

Amelia Frost·June 17, 2026

A visually striking image illustrating the evolution of media, showing traditional broadcast elements merging with modern digital creator tools, symbolizing the shift to creator-led content.

Creators

The Creator-Led Video Content Shift: What It Means for Traditional Media

The rise of creator-led video content has fundamentally rewired how audiences discover, trust, and consume media. This structural economic shift forces traditional media companies to rethink their entire playbook.

Tara Collins·March 31, 2026

Contrast of traditional media (film, newspapers) and modern creator (smartphone, digital screens), symbolizing the creator economy's impact on media.

Media Industry

The Creator-Led Video Shift: How Traditional Media Is Reshaping Its Digital Narrative

The global creator economy, valued at hundreds of billions of dollars, has introduced a new protagonist into the media landscape, forcing traditional companies to adapt or risk being written out of the story.

Amelia Frost·March 30, 2026