Subscription Fatigue

2 articles

Viewer overwhelmed by streaming service logos and rising costs, despite record content consumption and high viewing hours.

Streaming Services Face Churn Crisis Despite Record Viewing

Despite viewers feeling overwhelmed by 'way too many services,' Netflix just raised its U.

Leo Hartmann·July 10, 2026

A person looking overwhelmed at a TV screen filled with flickering streaming service logos, symbolizing subscription fatigue.

Why Are Streaming Service Business Models Struggling With Audience Retention?

The number of new subscription streaming video-on-demand (SVOD) subscribers in the United States plummeted by 33% to 18 million in 2025.

Amelia Frost·May 3, 2026