Film and Pen

Measurement

3 articles

Futuristic control room visualizing CTV viewership data and attribution models, highlighting the complexity of marketing measurement.
Advertising

New CTV Measurement Tools & Attribution Models

Nearly 47% of US brand and agency marketers prioritize attribution and measurement for 2025, according to Adtelligent.

Leo Hartmann·September 10, 2026
Futuristic AI network visualizing advertising data streams and consumer journeys, highlighting the complexity of modern marketing measurement.
Media Industry

How AI is Changing Advertising Measurement in 2026

A recent Similarweb study found that brands recommended by ChatGPT were 2.

Leo Hartmann·September 9, 2026
A futuristic digital interface with glowing data streams and interconnected nodes, representing Google's new centralized developer hub for advertising and measurement tools, symbolizing innovation and efficiency.
Advertising

Google Launches New Developer Hub for Advertising and Measurement Tools

Google has launched a new Advertising and Measurement Developers Hub, a centralized online destination designed to consolidate resources for its suite of advertising and analytics products. This hub aims to streamline access for developers and marketers working with Google's extensive ad technologies.

Leo Hartmann·April 9, 2026