Media Industry
From Book to Universe: How Transmedia Storytelling Turns an Adaptation Into an Expanding Franchise
Transmedia storytelling strategically disperses a narrative across multiple platforms, with each contributing unique elements to build a unified, expanding universe, distinct from simple adaptations that retell the same story. The article offers principles and a framework for IP holders to assess their book's potential for multi-platform growth.
Amelia Frost·October 28, 2026
