Film and Pen

Customer Loyalty

2 articles

A storyteller sharing a glowing narrative from a book, captivating an engaged audience, illustrating the power of brand storytelling.
Advertising

What is Brand Storytelling and Why Does it Drive Loyalty?

Only 5% of people recall a statistic from a pitch, but a staggering 63% remember the story.

Leo Hartmann·May 10, 2026
Futuristic cityscape with holographic ads, representing the intersection of streaming technology and audience engagement.
Advertising

Marketing Technologies for Streaming Audience Engagement

Engagement among Connected TV (CTV) ad viewers has reached an impressive 71%, a strong initial connection for streaming services, as reported by Pubnub .

Leo Hartmann·April 30, 2026