Ctv Engagement

1 article

Split screen comparing traditional GRP measurement with modern CTV attention metrics, highlighting the shift in advertising effectiveness.

What Are Attention Metrics & Why They're Challenging GRP in CTV?

Engagement per impression for interactive Connected TV (CTV) ads nearly doubled in just one year, climbing from 1% in Q2 2024 to 1.

Leo Hartmann·June 16, 2026