Consumer Trends

2 articles

Family in a futuristic living room choosing between ad-supported and ad-free streaming service tiers on a large screen.

Streaming Services Adapt Hybrid Models for 2026, Combat Fatigue

More than 70% of all new streaming subscriptions in the U.

Leo Hartmann·May 12, 2026

A visual metaphor for the future of streaming, showing a convergence of services into bundles and the decline of content exclusivity.

Streaming's future: Exclusivity fades, bundles prevail

Paramount+ Essential plan subscribers will soon pay $89.

Leo Hartmann·May 7, 2026