Film and Pen

Commerce Media

2 articles

Futuristic retail store with AI-powered holographic advertisements and glowing data interfaces, representing advanced advertising technology.
Advertising

Adobe GenStudio empowers retailers with AI advertising advancements

Before a single ad goes live, Adobe's new Simulate Skill generates synthetic audience responses, allowing marketers to evaluate creative asset performance with unprecedented foresight.

Leo Hartmann·July 1, 2026
A dynamic, futuristic cityscape illustrating the integration of digital commerce media advertising into physical retail environments.
Advertising

What is Commerce Media and How Does It Impact Advertising?

Global commerce media advertising spend is projected to hit $158 billion this year, already capturing over 20% of total digital ad spend, fundamentally reshaping how brands reach consumers.

Leo Hartmann·May 4, 2026