Churn Reduction
2 articles
Media Industry
Beyond Viewership: The Five Metrics That Decide Whether a Streaming Show Gets Renewed
Streaming services should move beyond simple viewership metrics to evaluate content renewal, adopting a framework that prioritizes viewer engagement, completion rate, churn reduction, new subscriber acquisition, and customer lifetime value for more strategic decisions.
Leo Hartmann·October 17, 2026
Advertising
Marketing Technologies for Streaming Audience Engagement
Engagement among Connected TV (CTV) ad viewers has reached an impressive 71%, a strong initial connection for streaming services, as reported by Pubnub .
Leo Hartmann·April 30, 2026