Film and Pen

Campaigns

2 articles

Linda Kaplan Thaler leading a creative advertising team, surrounded by ideas and iconic campaign elements like the Aflac Duck.
Advertising

Linda Kaplan Thaler Reveals Secrets Behind Iconic Ad Campaigns

At the Kaplan Thaler Group, the agency behind the iconic Aflac Duck, creative breakthroughs often began with executive assistants standing uncomfortably in small rooms, or even with hot water hitting

Leo Hartmann·September 7, 2026
Diverse audience captivated by an innovative advertising campaign that uses powerful storytelling to create emotional connection and social impact.
Advertising

Top 7 Advertising Campaigns Using Storytelling and Innovative Media

Warby Parker didn't just sell eyeglasses; their 'Buy a Pair, Give a Pair' program, rooted in a compelling story, disrupted an entire industry by making designer eyewear affordable, eco-friendly, and d

Leo Hartmann·April 11, 2026