Film and Pen

Brand Building

5 articles

Linda Kaplan Thaler leading a creative advertising team, surrounded by ideas and iconic campaign elements like the Aflac Duck.
Advertising

Linda Kaplan Thaler Reveals Secrets Behind Iconic Ad Campaigns

At the Kaplan Thaler Group, the agency behind the iconic Aflac Duck, creative breakthroughs often began with executive assistants standing uncomfortably in small rooms, or even with hot water hitting

Leo Hartmann·September 7, 2026
Diverse group of people captivated by a glowing narrative thread emanating from a storyteller, symbolizing the power of brand storytelling in advertising.
Advertising

What Is Brand Storytelling and How Do Businesses Use It?

Consumers are 22 times more likely to remember a story than a list of simple facts, fundamentally reshaping how effective advertising works.

Leo Hartmann·August 30, 2026
A digital media strategist analyzing complex data visualizations in a modern office, representing strategic planning for brand growth.
Media Industry

What is a Digital Media Strategist and Why Do Brands Need One?

In 2023, global digital ad spend surpassed $600 billion.

Leo Hartmann·July 20, 2026
A storyteller sharing a glowing narrative from a book, captivating an engaged audience, illustrating the power of brand storytelling.
Advertising

What is Brand Storytelling and Why Does it Drive Loyalty?

Only 5% of people recall a statistic from a pitch, but a staggering 63% remember the story.

Leo Hartmann·May 10, 2026
Diverse audience actively engaging with compelling video storytelling content on multiple digital screens, showcasing strong brand connection and online presence.
Advertising

How to Leverage Video Storytelling for Your Brand's Online Presence: A Complete Guide

Discover how to effectively leverage video storytelling to build a stronger online presence for your brand. This guide covers strategic approaches, common pitfalls, and key elements for creating compelling video content.

Leo Hartmann·April 2, 2026