Advertising Technology

3 articles

Advertiser in a futuristic control room looking concerned at opaque AI data streams on holographic displays, symbolizing performance marketing measurement challenges.

Advertising

Performance marketing's measurement problem to incur major costs by 2026.

70% of advertisers plan to increase their CTV/OTT spending by an average of 17% in 2026.

Leo Hartmann·May 10, 2026

Futuristic cityscape with AI-driven digital billboards representing the growth of digital video ad spend and market access challenges.

Advertising

AI Fuels Digital Video Ad Spend Past $80 Billion Despite Market Access Hurdles

Amazon Ads generated a staggering $17.

Leo Hartmann·May 6, 2026

A bustling futuristic city at night, illuminated by massive, dynamic digital billboards showcasing advertisements, symbolizing the growth of Out-of-Home advertising.

Advertising

Out-of-Home Ad Revenue Soars Past $9 Billion Amidst Digital Transformation

In 2025, U.S. Out-of-Home (OOH) advertising revenue reached $9.46 billion, driven significantly by a 10.5% growth in digital displays, proving that physical presence continues to capture consumer atte

Leo Hartmann·May 2, 2026