Advertising Technology
11 articles
Advertisers Hesitate on AI Tools Amidst Ad Platform Growth
Uber aims to grow its ad business from a $500 million revenue run-rate to over $1 billion by 2024, signaling a massive re-allocation of advertising budgets.
Innovative Digital Advertising Strategies for Audience Engagement
Despite privacy changes limiting granular targeting, one promoted ad experiment in 2026 still reached over 21,000 users.
What is Programmatic Advertising and How Does It Optimize Media Buys?
Global expenditure on programmatic advertising surged to $557 billion in 2023, establishing its dominance in the digital marketing realm.
Digital OOH Advertising Surges with Efficiency
A single new digital billboard on Beyers Naudé Drive in Johannesburg is projected to deliver nearly 320,000 visible audience contacts each month, showcasing the hyper-efficiency of modern out-of-home
What is Programmatic Advertising? An Entertainment Industry Guide
In 2023, a major streaming service boosted ad-supported subscriber conversions by 30%.
Performance marketing's measurement problem to incur major costs by 2026.
70% of advertisers plan to increase their CTV/OTT spending by an average of 17% in 2026.
AI Fuels Digital Video Ad Spend Past $80 Billion Despite Market Access Hurdles
Amazon Ads generated a staggering $17.
Out-of-Home Ad Revenue Soars Past $9 Billion Amidst Digital Transformation
In 2025, U.S. Out-of-Home (OOH) advertising revenue reached $9.46 billion, driven significantly by a 10.5% growth in digital displays, proving that physical presence continues to capture consumer atte
AI advertising innovation risks brand safety, eroding trust
An AI-generated sales cold email recently landed in inboxes with the chilling subject line 'Your family is going to die'.
7 Innovative Advertising Technologies Connecting Brands with Audiences
Global ad spend on AI-powered personalization is set to hit $150 billion by 2025.
What Is Programmatic Advertising? A Comprehensive Guide to its Mechanisms and Importance
Programmatic advertising is transforming how digital ad space is bought and sold, moving from manual negotiations to automated, data-driven transactions. This guide explores its core mechanisms and critical importance for the media and entertainment industry.