Multimedia Plus (MMP) announced the launch of its new AI video generation platform, MMP AI Studio, on April 8, 2026, a tool designed to transform product content into on-brand videos from simple text briefs.

The platform’s arrival provides content creators and retail brands with a powerful new tool to rapidly produce polished microlearning and e-commerce videos, compressing a production timeline that often takes weeks into just minutes. This development comes as the AI video sector experiences significant growth and sees new players enter the field. The recent emergence of a new entity known as 'Happy Horse', according to a report from news.aibase.com, signals a highly competitive and fast-moving market that demands attention from modern creative professionals.

What We Know So Far

  • On April 8, 2026, Multimedia Plus (MMP) launched MMP AI Studio, an AI-powered platform designed to transform product content into on-brand microlearning and e-commerce videos using text-based inputs.
  • MMP AI Studio streamlines video creation by compressing scripting, production, and post-production into a single workflow.
  • Its key capabilities include AI-generated scripts, a library of virtual presenters, multi-language video generation, and tools for creating role-play and e-commerce videos.
  • This launch contributes to the expanding AI video market, which continues to see new models from established players and emerging entities like 'Happy Horse'.

Latest Advancements in AI Video Generation

The launch of MMP AI Studio directly addresses a persistent challenge for retail brands: the need for a high volume of quality video content without a proportionally increasing budget. The platform is built to enable brands to generate video for store teams, product pages, and marketing channels at a speed that matches modern product cycles. “Retail brands tell us that they need more video content, faster, and they can’t scale their production budgets to match the pace of their product cycles,” said David Harouche, CEO and Founder of Multimedia Plus, in a press release shared with heraldtribune.com. “MMP AI Studio changes the math entirely.”