Jinkx Monsoon's 'Oh, Mary!' arrives in London's West End

"Oh, Mary!", the Broadway sensation that has broken its own box office record twelve times and earned its creator a Tony Award, is bringing its unique blend of historical satire and drag artistry to London's West End. Jinkx Monsoon will make her West End debut reprising her role as Mary Todd Lincoln in the production from August 17 to September 26, according to Attitude Co Uk. This highly anticipated run in London for "Oh, Mary!" also features Cole Escola, the show's original Mary Todd Lincoln, who will reprise the role from July 20 to August 15, 2026, as reported by Attitude Co Uk. Separately, Jinkx Monsoon is scheduled to play Mary Todd Lincoln for eight weeks starting August 4, 2025, according to Theatrely, indicating multiple, unclarified West End engagements.

"Oh, Mary!" is a subversive, queer-centric play that has achieved immense mainstream Broadway success. It is now expanding its global footprint with high-profile casting, creating an interesting tension. The strategic use of rotating drag superstars and limited engagements suggests a deliberate and effective model for maximizing both critical buzz and box office revenue in competitive international theatre markets, potentially setting a new trend for successful niche productions.

• Jinkx Monsoon will make her West End debut as Mary Todd Lincoln in 'Oh, Mary!' from August 17 to September 26, according to Attitude Co Uk.
• Cole Escola will reprise the role of Mary Todd Lincoln in the West End from July 20 to August 15, 2026, according to Attitude Co Uk.
• Jinkx Monsoon is also scheduled to perform as Mary Todd Lincoln for eight weeks starting August 4, 2025, according to Theatrely.
• The Broadway production of 'Oh, Mary!' has extended its run through January 4, 2026, according to Theatrely.

From Broadway Sensation to West End Ambition

'Oh, Mary!' has broken its own box office record twelve times, according to Theatrely. This consistent commercial success on Broadway paved the way for its international transfer. The show's ability to repeatedly shatter its own box office records while planning a multi-year West End transfer demonstrates a unique scalability for a show rooted in niche, queer satire.

Cole Escola, the play's creator, won a Tony Award for Best Leading Actor in a Play for their performance in 'Oh, Mary!', as reported by Theatrely. This critical acclaim further solidifies its standing as a theatrical phenomenon. The play's ability to achieve both commercial and critical success challenges traditional notions of mainstream appeal for subversive content.