Film and Pen

Real Time Bidding

2 articles

Abstract representation of AI and cloud computing powering ad tech, with glowing data streams and a central processing unit.
Advertising

Independent Ad Tech Leverages Cloud Hardware and AI

A small ad tech startup, leveraging only public cloud AI, recently outbid a major agency on a complex programmatic campaign.

Leo Hartmann·June 8, 2026
Abstract digital landscape illustrating programmatic advertising, with data streams, glowing screens, and automated ad placements targeting various media and entertainment platforms.
Advertising

What Is Programmatic Advertising? A Comprehensive Guide to its Mechanisms and Importance

Programmatic advertising is transforming how digital ad space is bought and sold, moving from manual negotiations to automated, data-driven transactions. This guide explores its core mechanisms and critical importance for the media and entertainment industry.

Leo Hartmann·March 30, 2026