Media Consumption
6 articles
Vertical Video Dominates Streaming, Ad Monetization Surges
In the first half of 2026 alone, short drama app downloads surged by an astonishing 95.
Digital Audio Ad Spending Climbs 10.2% Amid Shifting Listener Habits
For six consecutive quarters, iHeartMedia's digital audio earnings have surpassed its traditional broadcast radio earnings, signaling a profound and sustained shift in the audio industry.
5 Costly Streaming Mistakes—and What BRNetwork Does Differently
In an era of endless content, managing streaming subscriptions has become a complex financial and mental exercise. As economic conditions shift, consumers are looking for more personalized and immersive entertainment exp…
Why Are Streaming Service Business Models Struggling With Audience Retention?
The number of new subscription streaming video-on-demand (SVOD) subscribers in the United States plummeted by 33% to 18 million in 2025.
What Is the Evolution of Streaming Service Business Models in 2026?
Nearly half of US adults changed their streaming subscriptions in the past six months, a churn driven primarily by cost.
Why Are Streaming Service Business Models Changing?
YouTube is boosting subscription costs for YouTube Premium and YouTube Music by up to 17.