Innovation
6 articles
AI tools will reshape human creativity and innovation by 2026.
The New York Times cut ties with a freelance journalist for using AI to write a book review, signaling a stark new reality for creative professionals.
Shanghai Film Festival Launches AI Backlot Lab for New Production
Nearly 500 creators from seven countries applied to the Shanghai International Film Festival's new AI Backlot lab, signaling an unprecedented global rush to integrate artificial intelligence into film
What is Virtual Production and Why Does it Matter for Filmmaking?
The USC School of Cinematic Arts recently received a $25 million donation from the Len Blavatnik family foundation to establish a virtual production center, according to Los Angeles Times .
7 Innovative Advertising Strategies Beyond Social Media
Despite billions poured into social media advertisements, a recent campaign utilizing interactive billboards achieved a 30% higher recall rate than the brand's top-performing Instagram ad.
Amazon AI startup revolutionizes Hollywood production workflows
A new Hollywood production startup, backed by Amazon's AWS, is deploying artificial intelligence not only to cut costs and speed up filming, but also to explicitly bring jobs back to the industry, acc
Top 7 Advertising Campaigns Using Storytelling and Innovative Media
Warby Parker didn't just sell eyeglasses; their 'Buy a Pair, Give a Pair' program, rooted in a compelling story, disrupted an entire industry by making designer eyewear affordable, eco-friendly, and d