Creative Strategy

2 articles

A futuristic AI interface rapidly analyzing diverse advertising creatives, highlighting the speed and scale of modern ad testing.

AI's New Frontier: Testing Ads in Minutes, Not Weeks

At System1, a new AI-powered tool evaluates up to 100 long-form advertising assets in minutes, a speed that belies a growing counter-trend in ad creative.

Leo Hartmann·September 10, 2026

Production

How to Shop for Pitch Deck Layout Ideas Without Regret — And Where the Moon Unit Fits

Finding the right partner for director treatments and pitch decks is a critical decision for agencies and production companies. The layout and narrative of a pitch can determine whether a multi-million dollar project get…