Brand Partnerships
7 articles
The Creator Economy Embraces Old Ad Playbooks Amidst Shifting Social Video Revenue
A recent survey of 365 creators revealed that 18% were explicitly asked by brands not to disclose a partnership in the past year, signaling a significant shift in the creator economy's transparency.
How to Navigate Brand Partnership and Influencer Contracts: A Creator's Guide
Despite the clear need for legal clarity, the average influencer agreement takes a staggering 45 days to execute, often leading to brand partnership contracts so restrictive they alienate creators and
UTA's Creator Lounge Debuts at Cannes Lions 2026 Amid Commercial Shift
United Talent Agency (UTA) is bringing over 120 creators and brand clients to Cannes Lions 2026.
Electronic Arts Taps New Platform for Sports Advertising Revenue
In EA Sports College Football 26, players will encounter 'DEW University,' a playable team experience featuring PepsiCo's Mountain Dew.
Influencer Marketing Booms: Business Entities Embrace Professionalization in 2026
In 2025, social media advertising alone surged to $117.
Creator Monetization Strategies Go Beyond Ads in 2026
A staggering 87% of marketers now allocate budget specifically for influencer collaborations.
The Influencer Illusion Is Over: Authenticity Is the Only Currency That Matters
The light is beginning to flicker on the perfectly curated world of influencers. As trust declines, genuine, unmanufactured authenticity is becoming the only currency that matters for long-term creator success.