All Stories
California's Incentives Struggle Amid Global Production Race
In the first quarter of 2026, New Jersey saw its film count surge by 45% and production spending rise by 37%, even as California's film count dropped by 14%.
X Rebuilds Ad Platform: Exploring OpenAI's AI Role
X's new AI-powered ad platform promises to generate personalized campaigns in real-time, a capability that could slash creative costs for small businesses by 30% according to early projections.
Hollywood uses generative AI to resurrect Val Kilmer's likeness
In the upcoming film 'As Deep as the Grave,' Val Kilmer appears at various ages, including as a ghost-like figure and a young man, despite being too ill to shoot his role.
Meta Sees 2026 Revenue Surge on AI-Driven Advertising Growth
Meta reported a staggering $56.
AI voice and video tools empower creators, with commercial safety
Adobe's new Firefly AI Assistant allows creators to describe complex multi-step workflows in their own words, orchestrating tasks across Creative Cloud apps.
UK and Ireland film production recovery gains £18M boost
UK film and high-end television production spend surged to a record £6.
Bucks County Book Festival Spotlights Author Panels
On Friday night, between 150 and 200 people rotated through three Doylestown restaurants, participating in a 'reverse pub crawl' with nine authors at the Bucks County Book Festival .
Babak Anvari Signs Production Deal with Range Media
Babak Anvari, BAFTA-winning director of 'Under the Shadow,' has signed with Hollywood powerhouse Range Media, marking a significant career shift for his distinctive genre work.
Los Angeles film production sees 147 projects awarded tax credits
In the first quarter of 2026, feature film production shoot days in Los Angeles rebounded to their highest level in two years.
AI video ad creation platforms help fashion brands scale marketing
A fashion startup recently launched an entire campaign featuring AI-generated models and clothing that doesn't physically exist, cutting production costs by 80% and turnaround time from weeks to...
AI Reshapes Ad Creative, Campaign Optimization Despite Industry Fears
A major apparel brand, Snag Tights, discovered that Meta's AI advertising tools had autonomously modified its campaigns without the brand's explicit knowledge or consent in 2026.
OpenAI Quietly Expands ChatGPT Ads
Within six weeks of launching its ad pilot in the United States, OpenAI's ChatGPT advertising program crossed $100 million in annualized revenue, according to MediaPost .
Texas Film Tax Credits Spark Competition: $1.5B Allocation
Texas recently allocated a staggering $1.
SiriusXM Media to Sell YouTube Audio Ads Exclusively in U.S.
YouTube, the world's largest video platform, has handed exclusive U.
Historical Fiction: 2026 Market Trends and Success Secrets
For just £5.00, a historical fiction author can buy a day of Instagram promotion, highlighting the low financial barrier to entry for digital marketing in a genre increasingly driven by data. This sma
Hershey Pilots AI Advertising Strategies for 2026
At the heart of Times Square, Hershey's colossal digital billboard, the largest of its kind, now amplifies its reach through social media campaigns.
Ad-Supported Streaming Outpaces Subscriptions, Drives Market Growth
In Q1 2026, Netflix reported an operating margin that climbed above thirty-two percent, a performance largely attributed to its ad-supported plan.
DTC Advertising Regulations: Marketing Shifts, Consumer Trust Endures
In 2012 alone, pharmaceutical giants Glaxo Smith Kline and Abbott paid a combined $4.
Amazon AI startup revolutionizes Hollywood production workflows
A new Hollywood production startup, backed by Amazon's AWS, is deploying artificial intelligence not only to cut costs and speed up filming, but also to explicitly bring jobs back to the industry, acc
WGA Ratifies Four-Year Contract With Film and TV Studios
The Writers Guild of America overwhelmingly ratified its new four-year contract with major film and TV studios, securing 90.
Netflix Ad Revenue Surges, Vertical Video Fuels Growth
Netflix is targeting a massive $3 billion in ad revenue by 2026, a figure that would double its current advertising business in just one year, according to thecurrent .
Solving Formulaic Coming-of-Age Fiction: What Mike Bassett Does Differently
The coming-of-age genre often relies on familiar tropes and predictable emotional arcs, leaving many readers searching for stories with more depth and authenticity. These formulaic narratives can flatten the complex, mes…
UK and Ireland film and TV productions ramp up for 2026
Major studios have already booked 90% of prime UK and Irish studio space for 2026, two full years in advance.
US states film TV tax credits 2026 economic implications
Last year, 45% of all U.