Vr

3 articles

Filmmakers utilizing virtual production technology, with actors interacting with holographic sets and real-time rendering displayed on screens.

What is Virtual Production Technology and Its Filmmaking Applications?

In 2025, virtual production technology powered over 3,500 projects globally, a seismic shift in how films and shows are made, according to SNSInsider .

Victor Ren·May 29, 2026

Filmmakers using VR and AR headsets to visualize a 3D scene model during film pre-visualization, highlighting AI-driven concept frame generation.

Behind the Scenes

What is VR/AR in film pre-visualization and why does it matter?

Filmmakers can now generate multiple concept frames for a scene in just 5-10 seconds using AI, dramatically accelerating early-stage visual development.

Victor Ren·May 14, 2026

Cinematic representation of virtual reality and artificial intelligence merging for future visual storytelling, with abstract data and immersive environments.

Film & TV

Visual Storytelling in 2026: Principles for VR and AI

An unedited virtual reality movie can elicit the highest visual attention, measured at a total display fixation duration (TDF) of 18,953.

Julian Mercer·April 17, 2026