Film and Pen

User Engagement

2 articles

Split screen contrasting a traditional movie theater with a smartphone displaying vertical video, symbolizing the battle for viewer attention in the streaming industry.
Media Industry

Vertical Video: Streamers' Content Conundrum & Attention Battle

HBO Max, a streamer synonymous with prestige long-form dramas like 'The Wire,' has integrated a dedicated tab for vertical videos into its interface.

Leo Hartmann·August 29, 2026
Futuristic digital interface showcasing integrated entertainment advertising within a vibrant, engaging digital game environment, highlighting audience interaction.
Advertising

Top 9 Emerging Marketing Technologies Reshaping Entertainment Ads

In 2026, rewarded advertisements within digital games offer players tangible incentives for viewing, directly boosting engagement and cultivating player goodwill.

Leo Hartmann·May 18, 2026