Film and Pen

Tv Advertising

2 articles

A visual representation of advertising budgets shifting from traditional TV to short-form video platforms like TikTok and YouTube Shorts.
Advertising

Short-Form Video's Rise Reshapes TV Ad Budgets

In 2023, a major CPG brand shifted 30% of its Q4 TV ad budget to TikTok and YouTube Shorts, a move unthinkable just three years prior, according to AdAge .

Leo Hartmann·May 14, 2026
A visual metaphor showing advertising's shift: a fading vintage TV contrasts with a vibrant, interconnected network of digital screens and smartphones, symbolizing the migration of ad spend.
Advertising

The Digital Migration: How Advertising Spend Is Shifting from TV to Digital Platforms

The long-predicted shift in advertising spend from TV to digital platforms has accelerated, driven by a global audience of 5.66 billion social media users and the power of real-time data.

Leo Hartmann·April 8, 2026