Film and Pen

Programmatic Buying

3 articles

Futuristic cityscape with holographic ads and an abstract AI entity, representing AI's role in ad creative generation and the launch of the Agent Registry.
Advertising

AI Trends Reshape Ad Creative Generation Amidst Agent Registry Launch

At a major industry body, the IAB Tech Lab has launched an Agent Registry, a vetted list of agentic tools.

Leo Hartmann·April 23, 2026
Futuristic cityscape with digital billboards and a TV screen showing a graph of soaring CTV ad spend, representing the dominance of programmatic buying.
Advertising

CTV Ad Spend Soars as Programmatic Buying Dominates

By 2030, 75% of Disney's non-linear TV ad business will be automated, reports StreamTV Insider .

Leo Hartmann·April 16, 2026
A visually striking image showing a transparent crystal sphere, symbolizing trust, at the nexus of glowing digital data streams and AI interfaces, contrasting with blurred, opaque boxes in the background.
Advertising

The Trust Deficit: Digital Ads Demand Radical Transparency in the AI Era

The opaque nature of digital advertising, amplified by AI, is eroding brand trust. Brands must now demand radical transparency across the media supply chain to survive and thrive.

Leo Hartmann·April 5, 2026