Native Advertising

2 articles

Journalist in a newsroom trying to distinguish between editorial content and disguised native advertisements, symbolizing the challenge of media transparency.

What are native advertising benefits and ethical considerations?

A study found that 71% of native ads on the home pages of the top 100 news websites failed to provide adequate disclosures, making it nearly impossible for readers to distinguish them from editorial c

Leo Hartmann·April 22, 2026

Digital landscape showing fading banner ads and glowing native ads attracting user engagement, with diverse people interacting positively.

Advertising

Emerging Native Advertising Trends for Audience Engagement

Over 80% of users ignore banner ads or employ ad-blocking tools, while native ads generate up to 8.

Leo Hartmann·April 16, 2026