Narrative Design

4 articles

A visually rich and interconnected narrative displayed across various media platforms, symbolizing the essence of transmedia storytelling.

What Is Transmedia Storytelling and Why Does It Matter?

Between 2020 and 2025, academic research on transmedia storytelling surged, with one study alone analyzing thirty Scopus-indexed journal articles to map its rapidly evolving domains, according to F100

Amelia Frost·August 1, 2026

A futuristic cityscape illustrating interconnected media platforms where diverse audiences actively engage with a unified transmedia story.

Content Creation

What Are Transmedia Storytelling Strategies for Audience Engagement?

In East Asian pop music, fans actively manipulate streaming counts and chart metrics, not merely as passive consumers, but to assert collective agency and boost their idols' visibility.

Tara Collins·May 11, 2026

Cinematic representation of virtual reality and artificial intelligence merging for future visual storytelling, with abstract data and immersive environments.

Film & TV

Visual Storytelling in 2026: Principles for VR and AI

An unedited virtual reality movie can elicit the highest visual attention, measured at a total display fixation duration (TDF) of 18,953.

Julian Mercer·April 17, 2026

Character views holographic display showing transmedia narrative across phone, game, comic, and film in a vibrant, futuristic cityscape.

Content Creation

What Is Transmedia Storytelling? A Guide for Creators

Demystify the concept of 'transmedia storytelling' and learn how narratives can be expanded across multiple platforms and formats to engage modern audiences.

Tara Collins·April 3, 2026