Modern Communication

1 article

A split image showing the stark contrast between outdated political campaigning, featuring a traditional rally, and modern digital engagement, represented by a dynamic TikTok feed.

Why Traditional Campaigning Methods Are Failing in the TikTok Age

Traditional campaigning methods are failing to connect with audiences online, especially in the TikTok age. This article explores why authenticity and digital fluency are now essential for effective outreach.

Tara Collins·April 5, 2026