Microdrama
2 articles

Content Creation
Viu sees growth in microdrama adoption
Just months after launching microdramas, nearly 20% of Viu's long-form user base is already consuming the short-form content, fueling the platform's rapid expansion, according to Variety .
Tara Collins·June 21, 2026

Content Creation
The Vertical Video Shift: New Commercial Opportunities
Crocs' sponsored microdrama drove nearly 8 million views on ReelShorts in just three weeks, capturing massive audience attention, according to The Current .
Tara Collins·April 12, 2026