Film and Pen

Marketing Ethics

2 articles

A courtroom scene with a gavel and a transparent screen showing positive consumer-brand interactions, representing regulatory oversight and consumer trust in DTC advertising.
Advertising

DTC Advertising Regulations: Marketing Shifts, Consumer Trust Endures

In 2012 alone, pharmaceutical giants Glaxo Smith Kline and Abbott paid a combined $4.

Leo Hartmann·April 25, 2026
Futuristic advertising agency with AI interfaces, one showing aggressive ads and a concerned executive observing a declining trust meter.
Advertising

AI advertising innovation risks brand safety, eroding trust

An AI-generated sales cold email recently landed in inboxes with the chilling subject line 'Your family is going to die'.

Leo Hartmann·April 15, 2026