Influencers

1 article

A cracked influencer mask revealing a genuine face, symbolizing the shift from curated online personas to authentic content creation in the evolving digital landscape.

The Influencer Illusion Is Over: Authenticity Is the Only Currency That Matters

The light is beginning to flicker on the perfectly curated world of influencers. As trust declines, genuine, unmanufactured authenticity is becoming the only currency that matters for long-term creator success.

Julian Mercer·April 4, 2026