Film and Pen

Independent Creators

1 article

Diverse independent creators in a modern co-working space, symbolizing the shift from social media algorithms to direct monetization and owned communities in the evolving creator economy.
Creators

The Ownership Shift: New Independent Creator Business Models Beyond Social media Algorithms

The creator economy is undergoing a fundamental shift, moving away from reliance on social media algorithms towards independent business models. Creators are now building direct monetization strategies and owned communities for greater stability.

Tara Collins·April 5, 2026