Iab Tech Lab

2 articles

Futuristic cityscape with holographic ads and an abstract AI entity, representing AI's role in ad creative generation and the launch of the Agent Registry.

Advertising

AI Trends Reshape Ad Creative Generation Amidst Agent Registry Launch

At a major industry body, the IAB Tech Lab has launched an Agent Registry, a vetted list of agentic tools.

Leo Hartmann·April 23, 2026

A futuristic cityscape with glowing digital billboards, neural networks, and data streams symbolizing AI and data optimizing programmatic advertising campaigns.

Advertising

What Is Programmatic Advertising? How AI and Data Fuel Modern Ad Campaigns

Programmatic advertising, fueled by AI and data, is revolutionizing how digital ads are bought and sold. Discover how this automated system optimizes targeting, adapts to privacy shifts, and is evolving with agentic AI.

Leo Hartmann·April 7, 2026