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Split image illustrating the dual nature of hyper-personalized ads: user engagement versus data privacy concerns and ethical questions.

Hyper-Personalized Ads Drive Engagement, But Ethical Questions Loom

Reddit's ad revenue surged 75% year-over-year to $690 million, proving the immense financial power of platforms mastering hyper-personalized engagement ( cxtoday ).

Leo Hartmann·August 19, 2026